Zara
Every season some moron in the fashion world picks a colour, normally some putrid shade of purple or green, and declares that it's 'the new black'. But it's not, is it? Nothing is ever the new black, because like jazz, absinthe and James Bond in the Sean Connery era nothing will ever come close to being as cool. All of which is a rather good job for Zara, where the shop floor is an exercise in monochrome. The prices are good, the cuts are classic, and in a radical and daring gesture they've branched out into clothes which are occasionally grey, and sometimes even brown, too.


